Color Forecasting
There are two organizations that provide seasonal and annual color forecasts, The Color Association and Pantone. For $650 The Color Association will sell you the 2008-2009 Interiors/Environmental Color Forecast, and for $275 Pantone offers the PantoneView Home + Interiors 2008.
You might wonder how these two organizations are able to predict what colors will be in style. It doesn't work that way. They dictate the colors. Many manufacturers subscribe to one of these two forecasting services, and they produce their products in the "predicted" colors. That's why in any given season, clothes in almost every store are the same colors. And the same is true of furniture, wallpaper, paint and other interior design products.
The question is, should art follow these trends?
posted by Cassandra at 9:58 AM
3 Comments:
There was a very interesting article in the New Yorker about someone who actually does color forecasting earlier this year. Here is a link to a summary of the article: http://www.newyorker.com/reporting/2007/01/22/070122fa_fact_konigsberg
Seems to me to resemble looking at the guts of dead birds to divine the future. Isn't that what the Greeks did?
Thanks for the link, Henry. I hadn't heard of the Color Marketing Group before.
I think art should take colour forecasts and then mock them, subvert them and expose their folly :)
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