Backwards Thinking

Cassandra Tondro, "Mountain Mist," original art

Greetings Friends,

One of the first things taught in marketing is to look for a problem or a need, and then create a product or service that fulfills that need. But art doesn’t work that way, does it?

Art is created from an artist’s unique vision, and addresses the artist’s need to create. It’s backwards from the way that other products come to life. The artist creates the art, and then goes looking for an audience, not knowing if those people exist.

It makes me wonder what makes some art more popular than other art, and what it is that people are looking for in art.

I’ve mentioned before that artist Nicholas Wilton says that people want art that makes them feel more alive — art that brings out emotions and makes you feel something, whether it’s beauty, mystery, happy or sad.

Some art resonates with more people than other art. Is it the art itself, or is it something about the artist’s personality?

What art resonates with you, and why do you like it? I’d love to hear your thoughts. Please share them with us in the comments section below.

With love and appreciation,

Painting at top: “Mountain Mist,” 24 x 36 inches, repurposed acrylic latex paint on canvas. I’m loving these grays right now!



  1. I just would like to clarify a point about artists in the visual arts. There are two groups- the one who prefer to work with graphic design, and the other, like the past bohemian artists, who will do art for the sake of doing it.
    The first group today are able to make an incredible amount of money, if they are sought after. F.i computer designers can become quite rich. But they do need to deal with buyers and fulfill there wishes. They seldom have the luxury to do whatever pleases them, like the other group in the “fine arts” category.

    The other point of “what makes some art more popular than other art.” Has more than one clear answer. The majority of people have little understanding of what makes a weak or strong painting, thus they are only able to judge subjectively. “I like, or dislike that painting.” More often than not they will choose a painting because they like the color combination, or because it matches their room decoration.
    People with a greater understanding of art, (history and elements in art) will be able to objectively select a strong painting.

    The up scale galleries and collector will purchase (already established masterpieces) for money value. Some of them have a superb understanding over which new artist in time will become famous. They are looking for innovative art work and also truly enjoy their art collection.
    I agree with Mr. Wilton that people want to feel something while looking at a piece of art.
    One of my professor at U.C.L.A told our class “ you never want to do a BORING art work. Still in my head thirty years later!
    Elfie Wilkins-Nacht

    1. Thanks for your comments, Elfie! I appreciate all of the thought you’ve put into this. I hadn’t considered graphic designers, but you’re right — they deal with people who have specific requests of them. As do fine artists working on commissions to a certain extent.

      I’ve seen your art in your book, and it’s definitely not boring! Very provocative and beautiful. Thanks for sharing.

Leave a Reply