One of the first things taught in marketing is to look for a problem or a need, and then create a product or service that fulfills that need. But art doesn’t work that way, does it?
Art is created from an artist’s unique vision, and addresses the artist’s need to create. It’s backwards from the way that other products come to life. The artist creates the art, and then goes looking for an audience, not knowing if those people exist.
It makes me wonder what makes some art more popular than other art, and what it is that people are looking for in art.
I’ve mentioned before that artist Nicholas Wilton says that people want art that makes them feel more alive — art that brings out emotions and makes you feel something, whether it’s beauty, mystery, happy or sad.
Some art resonates with more people than other art. Is it the art itself, or is it something about the artist’s personality?
What art resonates with you, and why do you like it? I’d love to hear your thoughts. Please share them with us in the comments section below.
With love and appreciation,
Painting at top: “Mountain Mist,” 24 x 36 inches, repurposed acrylic latex paint on canvas. I’m loving these grays right now!